These times are uncertain for streaming services. Platforms that were once separate have merged. Various streaming services have increased prices and brought in ad tiers. Let’s not even get into various crackdowns on password sharing. But in a turn of events we could not have seen coming, Disney Entertainment and Warner Bros. Discovery have announced a new streaming bundle. This streaming bundle comes with Disney+, Hulu, and Max and will be available this summer in the US. What times we live in.
A Disney+, Hulu, and Max bundle obviously brings a lot of brands together. The release points out it encompasses ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, and Warner Bros. among others. Customers will be able to purchase the bundle on any of the three streaming platform’s websites and choose between ad-supported and ad-free plans. It’s not yet clear if subscribers will be able to access the bundle through a single interface or separate services. If it’s a single interface, we can’t wait to see that design and how they make it not overwhelming.
Joe Earley, President, Direct to Consumer, Disney Entertainment, said in a release:
On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value. This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.
During a Warner Bros. Discovery earning call, JB Perrette, CEO and President of Global Streaming and Games shared that this bundle would be “priced very attractively for the consumer.” Additionally, Perrette revealed that Disney and Warner Bros. Discovery were unlikely to invite any other streamers beyond Disney+, Hulu, and Max into the bundle, noting, “We don’t feel like we need anybody else in that package to make it incredibly compelling.”
Additional details about the Disney+, Hulu, and Max streaming bundle will be shared “in the coming months.” Summer arrives next month, so we’ll see.
Originally published on May 8, 2024.
