Meta Pixel: How to Set It up (& 7 Tips to Boost Conversions)

Would you believe it if I told you that you could freely track your online store audiences' engagements, activities, and trends?

Yes, this is true; you can optimize your advertising performance using user analytics on your website that will give sales-driven and effective results.

Want to achieve your business goals?

In this article, we will show you the importance of the Meta Pixel and how to implement it on your website.

But before that, let's get to know the Meta Pixel!

What is a Meta Pixel for ecommerce stores? 

A Meta Pixel is a piece of code created by Facebook. You can place it on your web pages to monitor your visitor's activity. It helps to measure website traffic and optimize the conversion rate of your ads. 

It also connects your website's users to their Facebook profiles. After setting it up, you can collect and track all types of users' actions and behaviors. 

In short:

• The Meta Pixel is a code that works as an analytics tool.
• It helps ecommerce businesses to measure the effectiveness of their ads.

In a nutshell, the Meta Pixel is a core element of social media marketing analytics.

Grabbed what a Meta Pixel is? 

If so, let’s discuss how you can set up the Meta Pixel for your ecommerce business. 

How do you set up a Meta Pixel for your ecommerce store?

Now that you understand the Meta Pixel, it's time to set it up on your ecommerce store.

Before setting up, you may think, where do I find the Meta Pixel?

This is a pretty easy process, but you need the following:

• A Meta Business Manager account or a Meta Ads Manager account.
• An online store.
• Permission to edit your website's code.

With some simple steps, you can complete the setup of the Meta Pixel. 

Let's start together!

1. Create your Meta Pixel 

First, you need a Facebook account. Head to the Meta Events Manager dashboard. If you don't have one yet, you can sign up here.

The next step is selecting the Ads Manager; you can follow the steps in the images below:

Then, to get access to your events manager, you can click on the icon as in this image:

The following step is quite essential. As shown below, there is an icon on the left side, select that, and you will see a similar image shown below:

Afterward, select the 'Web' option and click the 'Connect' button:

Enter your pixel's name, website link, and so forth:

Choose the option on how to connect your website from conversions API and Meta Pixel or Meta Pixel only. Then click the "next" button. 

Now, it's time to install the meta pixel to your website. You must select one option from Manually adding pixel code, Use Partner Integration, and Email Instructions.

Awesome, right?

Already, you know how to install the Meta pixel and the process to get your own! It's time to set it up on your website.

2. Add the Meta Pixel to your website

If you want to add the Meta Pixel code manually, click the "install code manually" button. Then Facebook will take you to another page to copy the base code.

Now, you can paste the pixel code on your website's header section that starts with <header> and ends with the </header> tag. 

Pro Tip: If you want to add pixel events using the Event setup tool, you may follow the Facebook Event Guide.

Want to use a partner integration to integrate your ecommerce platform? 

You can choose the "use partner integration" option. Then select your ecommerce platform or follow the steps below. 

Or, You may select the "Partner integrations" option from the left side of the main dashboard.

On Facebook, you can explore several ecommerce sites, website platforms, customer data platforms, CRM and marketing software, and many more. 

Want to update pixel code on your website through a developer or an expert? 

Select the "Email Instructions" option from the same page where you get the other two options.

The next step is to enter the recipient's email address in the box as per the image and click the "Send" button.

Implementing the Meta Pixel on an ecommerce platform

Already, you've understood how to set up and collect Meta Pixels. Now, it's time to install that pixel code on different ecommerce platforms like WooCommerce, Shopify, Wix, etc. 

And for this, you only need to select the "use partner integration" button.

Want to know: how to set up Meta Pixel code on the WooCommerce business store?

Let's get started!

Meta Pixel Setup for WooCommerce 

To begin, click the "Connect Partner Platform" button and choose the "WooCommerce" option.

Then you get access to connect your WooCommerce account by clicking the "connect account" button.

Choose what you want to connect between the Website and the Catalogue:

First, you must download the plugin to set up your site's pixel. And to get the plugin, click the "Download" button and hit the "next" button.

Download complete! If yes, you get a ".zip" file on your computer. Now the most awaited part comes. 

First, access your WooCommerce store dashboard, click the "plugins" button, and select the "add new" option. 

Second, click the "upload plugin" button from the top bar of your website page. After that, you just need to choose the ".zip" file you downloaded earlier. To import it into your WooCommerce store, click the "install now" button.

You can see an "installing the plugin from uploaded file" section. So, to activate the plugin, head to the "active plugin" button, as shown below.

Pretty easy, right? 

In the final step, go to your admin dashboard, click the "Marketing" button, and select the "Facebook" option from the drop-down menu. Now hit the "Get started" button. 

After setting up successfully, Facebook will open a welcome pop-up window. Now you must complete the rest to connect your WooCommerce account with the Meta Pixel.

To achieve the ultimate goal, follow the steps below:

• Choose a Facebook Page (brand, product, or anything from the listing) by clicking the "Create a page" button.
• Install the Meta Pixel.
• Then it automatically imports your product.
• Click the "Finish" button and return to your Facebook Events Manager.

You must continue all the processes to verify your Meta Pixel and activate your connection.

Successfully install the pixel!

If you want to set up the pixel code in your WooCommerce store manually, the steps will be more straightforward than earlier. For this, you don't need to be a developer; just follow the steps.

Firstly, go to your WooCommerce admin panel and hit the "Settings" button. Afterward, select the "Headers and footers" option from the drop-down menu.

Lastly, copy and paste the WooCommerce Meta Pixel code in the "Insert Code Here" section.

Remember, if a developer builds your site, you need email interactions to insert the pixel on your WooCommerce store. 

And for this, you know the process already, right?

Meta Pixel set up for Shopify store

Now, it's time to set up the pixel on your Shopify store; the process is pretty easy, so stay with us.

To connect a Facebook account with your Shopify store, you need to log in to your:

1. Facebook Event Manager account
2. Shopify account

You already have your Facebook Ad account. But if you don't have a Meta Ad account, you can create one by signing up here. Or you can follow the steps below.

Now, your ad account is ready, right?

But the question is: how do you add the Meta Pixel to Shopify?

Firstly, you must create a Shopify Meta Pixel code to include the pixel in your Shopify store. After completing the process, a new window will appear. Then select the "settings" option. 

You need to click the "Sata sources" button and select the "Pixels" option from the drop-down menu. Now, you can see a new window with the "Add" button on the right side. 

In this part, you must fill out all the forms with verified information and click the "Continue" button. 

Remember, you can use only one pixel for each verified domain name. 

Now you reach the foremost step where you can add your pixel code to your Shopify store; just choose the "Set up the pixel now" option below.

Now a new window appears where you must choose the first option for adding pixel ID to your Shopify store. After that, select Shopify.

Make sure your Facebook account connects with your Shopify account. 

Let's look at how you can connect Shopify to your Facebook account.

Select "Facebook" from the sales channels section (left side of the page). Don't worry about the welcome page because it may differ from the picture.

Scroll down to the bottom and click the "Update sales channel" button.

Select the first option, "Sell your product on Facebook," and click the "Start setup" button.

After clicking the "Connect account" button, a pop-up appears (Facebook sign-in), where you need to enter your Facebook Ads account password. Then hit the "Continue" button.

Here comes the most crucial part, which is the business manager setup. In this section, you must choose the business account you want to set Meta Pixel.

After completing the previous section, you can explore the domain verification section. Just tick the box and verify your domain.

Then you can create a new account or connect with an older one in the ad account section. But to do this, you need to accept Facebook's terms & conditions and click the "Done" button.

Lastly, you need to connect with your Meta Business Manager, and then you can get access to connect your Meta business page.

You may find the data sharing section on the Meta business page. Just enable the Customer Data Sharing toggle, where you can explore three options: Standard, Enhanced, or Maximum. 

So, select as per your preferences, connect the pixel from the list, and confirm it.

If you are confused about how to set up your Facebook shop, follow the easy steps mentioned below and make your own.

Facebook Shop Set-Up Process

First, log in to your Meta business page and click the "More" option to select your shop. Second, select the "go to ecommerce manager" option and click the "Next" button.

Now you get access to choose your "Checkout method" option and then select the "Sales manager" button. 

Here, you can add your products by selecting the Shopify product catalog. In the preview section, just tick the box (from the bottom of the page) and click the "Finish Setup" button.

Are you ready to return to your Shopify admin dashboard and finish the pixel setup?

If so, let's get started!

After completing the setup, tick the box declaring "I've completed the setup on Shopify" and click the "Next" button.

Enter the domain address to verify meta pixel integration and click the "Send Test Traffic" button. You can see an active status after completing all processes.

Later, you get a confirmation window and click the "Test Events in Events Manager" button.

Awesome!

Successfully set up the pixel in your Shopify store, right? Now you may wish to know how to check the pixel working status.

Let's check out the next section to get the answer.

Check if your pixel is working correctly

Once you have done with the setup, this is one of the essential factors to confirm whether the pixel is working perfectly or not. 

However, continuous analytics reports can boost your online business growth. And to maintain the flow, you can use different Meta Pixel checker methods: 

• Test Events Tool
• Facebook Pixel Helper chrome extension
• Check the Diagnostics tab

Let's take a quick look at how you can use those methods!

Facebook Test Events Tool 

• First, go to the event manager section and click the "Data Sources" tab to select your pixel. Then you can proceed by choosing the "Test Events" option from the top bar.
• Next, enter your website URL in the Test Browser Events and click the "Open website" button. 

After opening your website in a separate window or tab, you can interact with your website for the website test events. Within 30 seconds, your interactions will appear in the Test Events Tab.

Check the Diagnostics Tab 

• On the same page, select the "diagnostics" tab. 
• Here, you will find recommendations to improve your pixel or event-related issues.

You can resolve and find problems related to your pixel and event setup. 

Facebook Pixel Helper from Chrome Extension 

If you want to install the extension, you can use the link (Facebook Pixel Helper).

The process is easy to navigate. Find all the issues about Meta Pixel and events setup. After installing the extension, you need to open your website. 

Then click the icon to see which pixels are set on your online store. If you identify any issues, Facebook Pixel Helper will give you the notice you get from the PageView option.

Also, you can visit the Meta developers support page to know more.

Pro Tip: On your website, you can use Meta pixel notice to inform your user (who visits your website) that you're using Meta pixel and collect their data.

7 Meta pixel tips that will boost your conversations

Research shows that around six million websites use a Meta pixel. 

From apparel to fitness products, every industry benefited using Meta pixel.

Sounds great, right? 

Want to get the benefits like these marketers? Let's begin the journey with some tips below:

1. Create and retarget the custom audience 

Some customers may visit your store to view your product. Or some may add the item to their cart but haven't completed the purchase in the meantime, right? 

In this case, you can evoke those customers by running dynamic product ads on that exact item. 

But before, you need to collect your visitor's actions for retargeting them. 

With Meta pixel, you can create retargeting audiences based on the audience's activity on your website (either from Facebook or other sources like Google). 

However, Meta pixel segments your audiences by their fashion or watches ecommerce store. That means the data is stored based on different audiences' behavior and target them with ads containing coupon codes or relevant products and categories ads. 

Note: Remember, the pixel's collected data is available for 180 days. You don't need to use different pixels to segment your audience. Just edit your Ads Manager while you set up the ad campaign. 

2. Benefits of Facebook Analytics 

Anyone can use Meta Analytics freely. It plays a vital role in showing ads and making effective data-driven decisions for individual persons.

Also, you can gain more effective sales and revenue by measuring the effectiveness of Meta Ads. In short, it ensures convenient online store performance from a customer journey map.

3. Analyzed advanced matching in Meta Pixel 

Meta pixels offer Advanced Matching features that help to match website visitors with their Facebook profiles. And for this, it sends hashed data to Facebook to link your website with Facebook audience data. 

Other benefits are:

• It helps in conversation attribution so that you can grab more audiences.
• You can collect more data from Facebook Ads and website metrics.

Pro Tip: You can select one or all the following info: email, gender, location, name, phone number, date of birth, or external ID to analyze the advanced matching.

4. Use Facebook Lookalike Audiences 

Meta Pixel helps to find out new audiences and relevant people by matching the exact characteristics who visited your site earlier.

That means Meta Pixel always takes custom audiences like website traffic which is crucial for achieving the crown of success in online business.

5. Set up Facebook conversion tracking 

From ads to conversations, Facebook Ads and pixels always ensure a seamless customer journey. The pixel helps marketers observe how people interact with their websites by viewing Meta Ads. 

Also, it records the device type to understand your audience's behavior and ensure effective interactions.

6. Meta Pixel for the marketing campaign 

Want to hone your marketing campaign from the start?

Yes, you can do whatever you want because the pixel helps you to shape your early campaign.

Some run ads to market their services, and the Meta Pixel gives them customers' activity and actions. The overall process helps to get the ideal customer, higher-level marketing decisions, and many more.

7. Optimize Cost Per Click (CPC) ads on Facebook 

How much your audience or viewers pay for each ad campaign's click is known as Cost Per Click (CPC). If you install Meta Pixel into your site, you can achieve a cost per lead or cost per additional conversion metrics.

That means the pixel can track custom audiences who visit your site and advertise as per their preferences. Also, it plays a vital role in web conversion campaigns or dynamic ads. 

Well, you already know how to set up the pixel on your website and other important factors. But sometimes, you may think of deleting previous pixels to fulfill your new business goals.

If so, then check out the following:

How do I delete a Meta Pixel?

Before heading to the main point, let's look at why you want to delete it. 

Well, the question may arise for several reasons, including:

• You may want to update your pixel by deleting the old one.
• You may not have access to the pixel you install on your site.
• Or want to reduce multiple pixels. 
• You may not plan to use Facebook Advertising in the future.
• Due to privacy regulations (depends on ecommerce stores).
• Or, you may want to implement Google Tag Manager.

Now, it's time to remove Meta Pixel from your website, ecommerce store, or business manager. 

Without further ado, let's get started!

1. Delete from the business manager

You need to access your Facebook Business Manager account to delete the pixel code from your business manager, and then:

• First, Go to the Business Settings.
• Click "Data sources," as shown below, on the left side. Then tap the "Pixels" option. 
• Here, you will find all your Meta Pixels. 
• So, select the pixel that you would like to delete from your ad account ("People," "Partners," or "Connected Assets").
• If you want to remove a pixel from "Connected Assets." Select your account and click the trash icon. After that, confirm the deletion.

Note: If you have a list of pixels, select the particular one you would like to delete.

2. Delete from your website

The process depends on how you added the Meta Pixel to your website. There are many options, like using a plugin, installing the hardcode, direct website/partner integration, or Google Tag Manager implementation. 

So, you will have to remove the code in the same way. We brief some parts below: 

Remove from source code

• If you manually install the pixel source code on your website, you can check your site's HTML header section to identify the tracking code. 
• The code starts with the HTML comment <!-- Meta Pixel Code -- > and ends with the <!-- End Meta Pixel -- > comment. 
• You only need to remove that code. 

Note: You can use Chrome Facebook Pixel Helper to identify the Pixel ID. 

Delete from Google Tag Manager

• To access the Google Tag Manager click the link below: https://tagmanager.google.com/
• Go to your Tags and select "Meta Pixel" from the right side. 
• Then click the trash icon from the top right to delete the pixel. 
• Publish the changes in your Google Tag Manager workspace to confirm the deletion from your live site.

Uninstall WordPress Plugin

If you use WordPress for your Content Management System, you may use a plugin to install Meta Pixel tracking code. 

To remove the plugin, follow the steps below:

• After logging into your WordPress account, go to your Admin Dashboard.
• Select the plugins for navigating. 
• Then select the plugin you install for Meta Pixel and deactivate it.

Remove from Partner Integration

Let's go over how to remove the Meta Pixel from the partner integrations:

Removing the Metal Pixel from Shopify

If you use Shopify, follow the steps below to learn how to remove Meta pixels from your Shopify account:

• First, log in to your account to access the Shopify admin panel.
• Tap on "Online Store" 
• Click on "Preferences" and scroll down to find the "Meta Pixel" section.
• Tap the "Change" button in the Meta pixel section.
• At last, Delete the Meta Pixel ID and save the changes.

From theme files to online stores, you can overview all processes from Shopify Help Center.

Removing the Metal Pixel from WooCommerce

If you want to delete Meta Pixel from your WooCommerce account, then go through the steps mentioned below:

• Log in to your WordPress dashboard and select WooCommerce. Then choose the "Settings" option.
• Click the "Integration" button from the top bar and select Facebook for WooCommerce. Then click the "Get started" button.
• In this step, you will discover a window. Select the "Meta Pixel" option from the left side. 
• Then go to the Facebook Business Manager account.
• Under the Active tab, click the WooCommerce Extension V2.
• Hit the Remove button to remove the integration access. 

You can visit WooCommerce's official site for more information about plugins or app uninstall.

Can't delete your Meta Pixel code?

Some users have objections about: why they can't seem to delete their Meta Pixel. 

Well, the answer is:

• In the 2022 Facebook update, Facebook restricts users from deleting their pixels from Facebook Business Manager.
• Only you can remove pixels that you share with People, Partners, & Connected Assets from your Facebook Ad account. 

How do you check if the meta pixel was deleted? 

Whatever methods you use, it is worth ensuring that there is no longer sending pixel data from your website to Facebook. 

For this, you can:

• Install the pixel helper Chrome Extension. (Just click the extension when you visit your website.)
• Or, review the active Meta Pixel IDs to confirm that you have deleted the right one. 
• Inspect the source code.

Conclusion 

In the end, we can conclude that to improve your advertising results on ecommerce platforms and site popularity through collected data, the Meta Pixel is the best thing. 

Without it, you can't find new audience engagement and site performance avenues, even if you're not advertising on Facebook.

So, to optimize websites and enhance your conversion funnels, why not take advantage of a free pixel? 

Also, it is pretty simple to install and set up.

If you're interested in learning more about Facebook Ads for Ecommerce, check out this article, which describes how to start your first Facebook Ads campaign.

Also, you can check out the Facebook Ads Beginner Mistakes that guide you on some essential factors you need to avoid.

Want to learn more about Facebook Ads?

Ready to move your Facebook Ads to the next level? Check out the articles below:

• 14 Great Facebook Ad Examples for Ecommerce | Inspiration
• Facebook Ads for Ecommerce Stores: A Beginner’s Guide 2024
• 13 Facebook Ad Beginner Mistakes & How To Avoid Them 2024