Are you looking to elevate your Facebook advertising game?
Well, we've got some great news for you!
Facebook interest targeting audiences could be the secret ingredient to boost your ads' performance.
However, it's crucial to find and target the right audience for your business.
That's where Facebook Ads interest targeting tools help you find the right audience for your ads.
So let's get started!
The best Facebook Ads interest targeting tools: An overview
Before diving into the article, we want to give you a quick overview of the best Facebook Ads interest targeting tools:
| Tool | Free Trial | Top Feature | Pricing | Review |
| AdTargeting | Yes | Multiple tools, Competitor analysis | $9 / $33 / $50 / $69 per month | AdTargeting Review |
| Audience Builder | Yes | No signup, Multiple languages | Free | Audience Builder Review |
| InterestExplorer | No | Easy refund, Save projects | $97 / $147 for lifetime access | InterestExplorer Review |
| Nanos | General | AI-powered, Cross-channel advertising | $8,000 / $36,000 for a yearly license | Nanos Review |
| TargetBear | Yes | Easy to use, Clean user interface | Free | TargetBear Review |
| ConnectExplore | No | Layering, Suite tools | $197 for lifetime access | ConnectExplore Review |
| InterestInsights | Yes | Retargeting, Video stats | €0 / €19 / €171 | InterestInsights Review |
| Prospectss | Yes | Packed with tools, Additional Facebook features | $49 / $99 / $139 / $249 a month | Prospectss Review |
How do you pick the right Facebook Ads interest targeting tool?
It's important to clearly understand what you're looking for when choosing a Facebook Ads interest targeting tool.
To simplify your decision-making process, we've put together a brief questionnaire that you can use to help choose the right tool for you:
- Is there a free trial or account available with the tool, allowing you to test it before purchasing?
- What budget have you set aside for a Facebook Ads interest targeting tool?
- Are there any search limits per day?
- Is the dashboard attractive and user-friendly?
- Can you export your interests? This is important if you want to use the interests you've gathered in other advertising platforms or tools.
- Can you cherry-pick the best interests and add them to your selection? Some tools may automatically generate interest, but it's helpful if you can manually select the best ones for your targeting needs.
The 8 best Facebook Ads interest targeting tools
Now, let's get into the details of each tool.
We'll cover the following:
- The function of each tool and what it does.
- The current price of each tool.
- Whether there is a free trial or account available.
- Direct links to the tool to save your precious time and effort!
Let's begin!
1. AdTargeting Review
AdTargeting is a powerful Facebook interest targeting tool that enables you to find niche audiences and their interests for your ad campaigns.
It can reveal hidden interests to help you get the most out of your Facebook marketing campaigns.
One of the key features of AdTargeting is its user-friendly interface, which makes it easy to discover new and interesting groups on Facebook.
In addition to its Facebook interest targeting capabilities, AdTargeting offers free Google, Bing, and TikTok keyword tools.
Some other notable features of AdTargeting are as follows:
- Top chart. It lists the most popular interests or keywords under various keyword sets for both Facebook and Google.
- Audience analysis. This feature provides precise Google keyword analysis, including search volume and paid difficulty.
- Filters. It allows you to target the most cost-efficient and accurate keywords based on platforms, countries, language, CPC, and paid difficulties for your specific audience market.
Pros
- Clean user interface. AdTargeting offers a clean user interface with colorful graphs and diagrams.
- Easy import. Streamline your Facebook Ad targeting with AdTargeting's one-click interest import feature.
- Spy on your competitors. Analyze your competitors' Facebook advertising strategies, including their advertising trends, hot words, geographic and platform distribution, and creative types.
- Detailed analysis. You only need to enter a keyword and receive a comprehensive report with related keywords and audience analysis.
Cons
- Search-based trial. You only get three queries on interest or keyword search and audience insight on the free trial. Alternatively, you can try the Pro plan for three days for $1.
- Auto-renewal. Once your 'free' trial period ends, you will be automatically charged for the Pro plan without prior notification.
Pricing
AdTargeting has three pricing plans:
- Basic plan for $9 per month.
- Pro plan for $69 per month. You can opt for the 6-month Pro plan for $299 a year, i.e., $50 a month, or the Annual Pro plan for $399 a year, i.e., $33 a month.
- VIP Enterprise plan for $199 to $999 a month. You can choose the Annual VIP Enterprise plan, which costs $2,000 to $10,000 per year, to receive a better discount.
The Basic plan offers limited features such as Facebook interest search, Page Audience analysis, Tiktok interest search, Audience insight, Interest suggestions, and Keyword suggestions.
Plus, the Basic plan has a daily query limit of 20, whereas other plans offer unlimited queries.
In contrast, you get the following advanced features in the Pro plan:
- Facebook interest search
- Page Audience analysis
- Google keyword search
- Bing keyword search
- Tiktok interest search
- Audience insight
- Interest suggestions
- Keyword suggestions
- Page audience analysis
- Advertisers ranking
- Advertiser insight
- Top charts
- Online support
VIP Enterprise users get more features like API integration support, customization, and more ad platform data.
2. Audience Builder Review
Audience Builder is a free Facebook interest targeting tool that allows you to find the most relevant and profitable interests for your ads.
You can quickly evaluate the relevance of each interest and cherry-pick the best ones to add to your selection.
Plus, with support for 85 foreign languages, you can find hidden markets that other marketers ignore.
The best part?
Using Audience Builder, you can reach highly motivated audiences and interests that may not be accessible through the typical Facebook Business Manager.
It's directly integrated with Facebook Ads, ensuring you only see targetable results.
And, of course, you'll be able to leave your competitors behind by skyrocketing the ROI on your ad spend without spending a dime!
That said, Audience Builder is a pretty basic Facebook Ads interest targeting tool, suitable for those on a tight budget.
Pros
- No signup. There's no need to sign up or create an account on Audience Builder. You can directly start using it for free here.
- Great customer support. Audience Builder offers excellent customer support through their email, hi@audiencebuilder.io.
- Supports foreign languages. You can target hidden markets by using any of the 85 foreign languages supported and get all the interest you need to surpass your competition.
Cons
- Audience size. We found that the audience size always returned as 'undefined' when we used Audience Builder for numerous popular interests. Plus, the ‘Audience size between’ filter doesn’t work properly.
- No filters. Audience Builder has no filtration system to narrow your search by targeting types and audience size.
- No advanced targeting features. Audience Builder lacks advanced targeting features such as additional related suggestions to target, smart filters to quickly find the best interests, and layering to drill down to the most motivated audiences.
Pricing
Audience Builder is the unicorn of Facebook Ads interest targeting tools - free as a bird! It won't cost you a single penny!
3. InterestExplorer Review
InterestExplorer is a simple targeting tool for Facebook advertisers of all sizes.
With access to over a thousand hidden Facebook interests, you can reveal the perfect interests to target.
It allows you to search for hidden interests in a broad topic, discover super-relevant interests based on audience size, and analyze campaign statistics.
Plus, you can categorize and save projects, select the best suggestions, and localize interest suggestions.
Pros
- 30-day refund. InterestExplorer offers a 30-day 'no questions asked' money-back guarantee.
- Multiple languages. You can search for interests in 43 different languages on InterestExplorer.
- Pull interest easily. You can copy and apply interests to Facebook Ads Manager or export them to a CSV file for later use in InterestExplorer.
Cons
- Basic. InterestExplorer has a simple user interface and only offers Facebook Ads interest targeting. It lacks advanced features such as audience analysis, industry targeting, and search functions for platforms other than Facebook.
- No competitor analysis. InterestExplorer doesn't offer competitor analysis, which is a disadvantage for advertisers who want to learn from their competitors' Facebook Ads, including their ad trends, audience areas, and hot words.
Pricing
InterestExplorer offers lifetime access with two pricing plans of $97 and $147.
Yes, you heard it right! You only need to pay once to use this Facebook Ads interest targeting tool.
Here are some more details on the plans:
- Standard plan for $97. It includes the 'Interest Targeting Intensive' masterclass.
- Extended plan for $147. It allows you to create ten accounts for your team besides the masterclass.
4. Nanos Review
Nanos is a DIY advertising and marketing software that leverages AI to generate ad campaigns on Facebook, Google, and Instagram based on a company's desired outcomes.
The platform provides suggestions for engaging keywords, platforms, interests, and budgets, which are all customizable.
Nanos also handles campaign optimization, ensuring you can monitor your campaigns on a single interactive dashboard.
Plus, Nanos supports cross-channel advertising, enabling you to curate ads and release (and manage) them on multiple platforms from the same dashboard.
If you're wondering how Nanos.ai works as a Facebook Ads interest targeting tool, here's a brief explanation:
- Enter a keyword that doesn't have to be a Facebook interest.
- Nano's Facebook InterestExplorer(AEX) generates relevant interest paths by utilizing various sources and computing them internally.
- Choose the most suitable suggestions, refine your search as many times as needed, and export the results as a CSV file or directly to Facebook.
Overall, Nanos is an excellent choice for those seeking an easy-to-use, AI-powered platform for their marketing needs. However, it's best suited for large businesses with revenue in millions of dollars.
Pros
- AI-powered. Nanos utilizes natural language processing and knowledge graphs to power its AEX Facebook Interests Tool. AEX is a unique software that can understand the meaning behind the interests you input and find other interests related to the same topic or niche.
- Google Analytics and Google Ads. Nanos lets you connect your Google Analytics property to map your in-market segments to Facebook interests. It also maps your top-performing Google Ads keywords to Facebook interests.
- White labeling. Nanos offers a white label solution for agencies and corporate clients, which is entirely customizable.
Cons
- Expensive. Nanos offers a yearly license. So you must pay at least $8,000 upfront for their basic plan.
- Not for small store owners. Nanos is designed for businesses with at least six-figure revenue or marketing agencies, which makes it less suitable for small store owners.
Pricing
Nanos.ai offers two pricing plans for small to medium-sized businesses, priced at $8,000 and $36,000 per year.
Below are further plan details:
- Starter plan for $8,000 a year and an ad spend limit of $100,000 a year.
- Explorer plan for $36,000 a year and an ad spend limit of $500,000 a year.
In addition to the variation in ad spend limit, the Explorer plan also includes a campaign experimentation feature.
5. TargetBear Review
TargetBear is a completely free Facebook Ads interest target tool.
It's a no-nonsense option for those who are solely looking to target interests on Facebook Ads.
TargetBear allows you to discover thousands of hidden advertising interests that can give you an edge over your competitors.
You can quickly search for interests, export them to Facebook's ad manager, or save them as a text or CSV file for later use.
Mike Rubini of Rubini Solutions originally launched TargetBear as a paid product. However, the tool has been completely free for the past two years.
The good part is the founder has no plans to monetize the software tool, meaning you can continue using it indefinitely without any costs!
Pros
- Free. All you need to do is sign up to use TargetBear for unlimited searches.
- Simple interface. TargetBear has a clean user interface, which makes it a great option for those looking for a simple and straightforward Facebook Ads interest targeting tool.
Cons
- No filters. TargetBear lacks filters such as country and audience, which can make it harder for you to find specific interests that you’re looking for.
- Advanced features missing. TargetBear lacks advanced features such as audience and competitor analysis.
Pricing
TargetBear doesn’t charge you a penny for using its software.
6. ConnectExplore Review
ConnectExplore is a paid Facebook interest targeting tool offered by Connectio.io.
The tool is designed to help marketers save money on Facebook Ads by providing data on hidden interests that Facebook does not show in its Ads Manager or Audience Insights.
By uncovering the most profitable interests and audiences ready to buy products or services, ConnectExplore reduces the cost-per-click (CPC) of Facebook Ads.
The tool is perfect for social media marketers, list builders, ecommerce marketers, dropshippers, business owners, or agencies doing Facebook Ads.
ConnectExplore also lets you link your Facebook Ad account to easily incorporate the interests you have identified directly into your Facebook Ads Manager campaigns.
It also includes built-in 'layering' for hyper-targeting audiences in any niche, allowing for the easy addition of untapped interests to ad sets.
With ConnectExplore, you can save hours of manual work and effortlessly filter your audiences for the most promising leads and buyers.
Pros
- Automated suggestions. This feature generates a more extensive list of highly related suggestions to target compared to Facebook's limited 25 suggestions.
- Save projects. You can save and organize your interest findings for future use, which is particularly valuable if you want to continually improve your Facebook ad targeting.
- Supports multiple languages. ConnectExplore's support for 43 languages is useful when targeting non-English speaking markets on Facebook. This is because it can reveal hyper-targeted interests specific to a particular language, although the total number of interests returned will be smaller than those in English.
- Interest-layering. This lets you create a more targeted audience by narrowing down the targeting feature on Facebook. You can also randomly divide interests into layers, which can save time and provide more options.
Cons
- Auto-charge. When you sign up for ConnectExplore, you are automatically enrolled in Connect Suite for a 30-day free trial. But if you forget to cancel, you will be charged $97 per month.
- Lengthy copy. The ConnectExplore landing page is lengthy and has an outdated design, requiring you to surf multiple pages to reach the CTA. That said, the user interface of the actual ConnectExplore software is top-class.
Pricing
Connectio.io provides a lifetime subscription to ConnectExplore for $197. Alternatively, you can access ConnectSuite for $97 per month.
The ConnectSuite includes five tools, which are:
- ConnectExplore for uncovering hidden Facebook interests.
- ConnectRetarget for creating Facebook retargeting audiences based on behavior.
- ConnectLeads for synchronizing Facebook lead ads subscribers with your CRM.
- ConnectAudience for syncing your autoresponder and Facebook audiences.
- ConnectAutomate for automatically promoting Facebook posts.
7. InterestInsights Review
InterestInsights is a comprehensive Facebook Ads interest targeting tool that provides a host of features to help businesses create effective ad campaigns.
You can discover thousands of Facebook interests that are perfect for targeting and even uncover hidden interests that others might miss.
Plus, it's super easy to investigate and analyze interests to check their relevance for your campaigns, and you can save and group them for future use.
But that's not all - InterestInsights also lets you track keywords in Facebook groups and receive notifications when your keywords are mentioned.
And if you're creating Facebook videos, you'll love the tool's ability to analyze and compare your videos across multiple pages to improve audience retention.
Lastly, creating custom audiences on Facebook is a breeze with InterestInsights!
You can automatically add people to custom audiences based on their interest level in your videos, saving you time and hassle.
Overall, InterestInsights is a feature-packed tool for anyone looking to run successful Facebook campaigns.
Pros
- Free plan. InterestInsights offers a free plan that includes all the features of the paid plans, with the only limitation being the daily usage of the software.
- Automated retargeting. InterestInsights offers automated retargeting for creating custom audiences on Facebook based on how engaged people are with your videos.
- Retention rate. InterestInsights offers a more efficient way to improve the retention rate of your Facebook videos by allowing you to compare and analyze multiple videos at once, providing a chart and a table of metrics for each video.
Cons
- Basic user interface. The user interface of InterestInsights is basic and may not be as visually appealing or intuitive as other similar tools in the list.
Pricing
InterestInsights offers a total of three plans, one of which is free while the other two are paid.
- Free plan for €0.
- Monthly plan for €19 per month.
- Yearly plan for €171 per year. You get a 25% discount when you pay yearly.
Here are some differences between the free plan and paid plans:
| Feature | Free plan | Paid plans |
| Daily interest search limits | 8 | Unlimited |
| Projects | 1 | Unlimited |
| Number of keywords to track per group | 20 | 20 |
| Number of Facebook groups to track | 1 | 40 |
| Automated video audiences | 1 | 100 |
8. Prospectss Review
When it comes to growth marketing, Prospectss is a powerful all-in-one toolkit that offers a wide range of services to help businesses find relevant emails, leads, and data for their outreach.
Prospectss has 45 tools in the following categories:
- Search Tools
- Verify Tools
- ProductHunt
- Facebook Tools
- Twitter Tools
- LinkedIn Tools
- Instagram Tools
- Slack Tools
- List Tools
- TikTok Tools
As you can see, Prospectss provides you with everything you need to find new leads and automate your social media outreach.
With regards to Facebook, Prospects offers the following tools:
- Facebook Group Member Extractor. It helps you send bulk personalized direct messages to Facebook users without getting banned.
- Facebook Ad Hidden Interest Finder. You get data points such as minimum & maximum audience size, interest, topic, and ad ID to create highly efficient campaigns targeting low-competition areas.
- Facebook Auto Message Sender. It allows you to send hyper-personalized texts to a large number of Facebook users.
- Facebook Auto Friend Request Sender. You can easily send mass friend requests on Facebook with the tool and download a detailed report during the process.
- Facebook Group List. Discover the largest and most engaging Facebook groups related to your niche with this tool, providing valuable insights like group URLs, tags, public/private status, total members, and location.
Overall, we highly recommend giving Prospectss a try if you're a startup or business looking to grow and expand your reach. It's easy to use and offers powerful features that will help take your marketing efforts to the next level.
Pros
- Free plan. You can test the waters with a free trial plan that gives you 30 credits to play around with.
- Feature-packed. Prospectss offers a wide range of features and tools, including search, verification, and social media scraping, making it a comprehensive all-in-one toolkit for businesses looking to automate their marketing efforts.
- Unlimited usage. You can use the Facebook Ad Hidden Interest Finder tool without any restrictions on the number of searches.
Cons
- Overwhelming. Prospectss has too many tools that you may not need. If you want just a Facebook Ads Interest Finder tool, you’re better off choosing another option from the list.
- Buggy. Prospectss users have complained about crashing, disappearing credits, and problems with user experience.
- Minimal support. It’s hard to find support when using Prospectss, with no available online support or guidance provided through prompted email support, FAQ, or Terms of Service.
Pricing
Prospectss offers four pricing plans from $49 a month to $249 a month.
Here’s a summary of each of their plans:
| Feature | Basic | Standard | Premium | Ultimate |
| Pricing | $49 a month | $99 a month | $139 a month | $249 a month |
| Credits | 2500 | 10,000 | 15,000 | 30,000 |
| Access to all tools | Yes | Yes | Yes | Yes |
| Team members | 0 | 3 | 5 | 10 |
| API Access | No | No | Yes | Yes |
| 1 hour free demo | No | No | No | Yes |
Why should you purchase a Facebook Ads interest targeting tool?
Targeting the right audience is crucial for the success of any advertising campaign.
While big advertisers can afford to run ads without detailed targeting, small advertisers like you need to deeply understand their audience to make the most of your budget.
With Facebook becoming more competitive, updating your advertising approach is essential.
One way to do this is by targeting 'hidden interests' that are not readily available on the platform.
These interests tend to have smaller but highly relevant audiences, giving you an advantage over your competitors who are likely targeting the same, larger interests.
While you could manually search for these interests, it would take a lot of time, and you may not even find ones that are available for targeting.
Alternatively, you could use Facebook's Marketing Application Programming Interface (API) to pull raw data directly from Facebook.
However, the response you receive from the API may not be as visually appealing as it is on Facebook Ads Manager. It's raw, unpolished, and, quite frankly - unattractive.
Here's an image of hidden interest data:
Now, imagine surfing through hundreds of these to find your interests.
Or, you can use a Facebook Ads interest targeting tool to do the work for you!
Facebook Ads interest targeting tools: FAQs
As we wrap up this article, we'll address some common questions that arise when researching Facebook Ads interest finder tools for your online store.
Can you target interests on Facebook Ads?
Yes, Facebook offers interest targeting on its Ads platform to help advertisers reach a specific audience based on their interests.
What is detailed targeting Facebook interests?
Detailed targeting is a field option in the ‘Audience’ section of Facebook Ads that lets you refine the audience for your ads by using additional demographics, interests, and behaviors. (You can learn more here.)
What interests can you target on Facebook?
Facebook allows you to target specific audiences based on their interests, including activities, pages, posts, and closely related topics both on and off the platform.
Summary
Before we go to the final verdict, we've created a quick summary of this article for you so you can easily remember it:
- Try out different Facebook Ads interest targeting tools before finalizing.
- AdTargeting is a good choice if you want to target TikTok Ads, Google Ads, and Bing Ads. It also provides a competitor spying tool to analyze your competitors' Facebook ad strategies, including trends, keywords, and creative types.
- If you are looking for a free tool, you can choose either Audience Builder or TargetBear.
- Nanos is a great option if you have a high budget, as it is an AI-powered marketing software.
- For other Facebook tools besides interest targeting functionality, you can go for ConnectExplore or Prospectss.
Final verdict
Alright, we've gone through the eight best Facebook Ads interest targeting tools available, and now it's time for our final verdict.
We believe the best Facebook Ads Interest Targeting tool in 2024 is AdTargeting.io.
Don't just take our word for it 一 you can click here to try AdTargeting for free for 3 days!
But if you're still unsure, let's look at the overview we covered earlier:
| Tool | Free Trial | Top Feature | Pricing |
| AdTargeting | Yes | Multiple tools, Competitor analysis | $9 / $33 / $50 / $69 per month |
| Audience Builder | Yes | No signup, Multiple languages | Free |
| InterestExplorer | No | Easy refund, Save projects | $97 / $147 for lifetime access |
| Nanos | General | AI-powered, Cross-channel advertising | $8,000 / $36,000 for a yearly license |
| TargetBear | Yes | Easy to use, Clean user interface | Free |
| ConnectExplore | No | Layering, Suite tools | $197 for lifetime access |
| InterestInsights | Yes | Retargeting, Video stats | €0 / €19 / €171 |
| Prospectss | Yes | Packed with tools, Additional Facebook features | $49 / $99 / $139 / $249 a month |
Want to learn more about Facebook Ads in 2024
Are you ready to take your Facebook Ads skills up a notch? Take a look at the articles listed below:
- 14 Great Facebook Ad Examples for Ecommerce | Inspiration
- Facebook Ad Retargeting for Dropshipping: A Beginner’s Guide
- 13 Facebook Ad Beginner Mistakes & How To Avoid Them 2024
Also, make sure to take a look at our comprehensive guide on getting started with Facebook Ads for ecommerce by clicking here!
