YouTube is the most popular video-sharing website online, with over 51 million channels. Pretty huge, isn't it?
Indeed it's a vast platform for anyone who wants to learn or hone any skill. In 2024, ecommerce skill sets like SEO, blogging, social media marketing, digital marketing, etc., are worth learning.
So, if you're ready to learn more online for free, we've collected the best 15 YouTube ecommerce channels to watch in 2024!
So, without further ado, let's start off.
The Best ecommerce YouTube channels: An Overview
Before we start, here's a quick summary of the best YouTube channels we have listed in this article:
| Channels | Topic to learn |
| Shopify | Ecommerce and Online business |
| BigCommerce | Ecommerce, Internet marketing |
| HubSpot Marketing | Digital marketing, Social media marketing, PPC, Email |
| WooCommerce | WordPress ecommerce |
| Channel Makers | YouTube |
| Marketing 360 | Branding, Marketing |
| Brian Dean | SEO, Link building |
| Neil Patel | SEO, Content Marketing |
| Ahrefs | Keyword research, Link building |
| Income School | Marketing, SEO, Blog |
| Search Engine Journal | SEO, Content writing |
| Social Media Examiner | Social Media Marketing |
| Google Ads | Google Ads |
| Ben Heath | Facebook Ads |
| Meta for Business | Business on Facebook |
The list of 15 YouTube channels for ecommerce
Ready to find the perfect YouTube channels for ecommerce to upgrade your skills compatible with the professional platform?
That's good!
Let's know about them.
1. Shopify
| Joined | May 7, 2009 |
| Subscribers | 346K |
| Number of views | Over 28 million |
| Topics | Ecommerce and Online business |
| Official website | Shopify |
Shopify, the ecommerce platform, has made online business and pertinent activities easier by launching its YouTube channel.
From starting a Shopify store to running, designing, operating, and driving traffic to the point of sales, Shopify experts share practical suggestions, tips, and insights through videos for enthusiast learners and store owners.
What the Shopify YouTube channel brings to you:
- Brings the latest updates, trends, and features.
- Uploads #shorts with helpful tips and inspirational success stories.
- Offers direct solutions from experts for businesses launching to scale up.
We recommend checking these videos:
- Five Business Ideas For The Future
- How to Start a Drop Shipping Business
- Small Business Ideas: How to Start an Online T-Shirt Business
2. BigCommerce
| Joined | September 5, 2009 |
| Subscribers | 15.4K |
| Number of views | Over 2 million |
| Topics | Ecommerce, Internet marketing, etc. |
| Official website | BigCommerce |
With your interest in online marketing, you can also follow the YouTube channel of BigCommerce, another ecommerce platform that is affluent in built-in features.
It is one of the best business YouTube channels with a lot of topics on ecommerce growth strategies, internet marketing, trends, and success stories.
What the BigCommerce YouTube channel brings to you:
- Uploads educational videos and tips through shorts
- Shares podcast videos of successful entrepreneurs' expertise
- Has playlists covering different topics, such as ecommerce growth strategies
We recommend checking these videos:
- What Trends Will Appear in 2024?
- An Advanced Toolkit For Ecommerce Growth
- Marketing Trends to Watch with DigitalMarketer
3. HubSpot Marketing
| Joined | April 23, 2007 |
| Subscribers | 265K |
| Number of views | Over 24M |
| Topics | Social media marketing, PPC, Email, etc. |
| Official website | Hubspot |
If you want to upscale your business, what is a better way than following a channel that offers marketing tutorials?
Speaking of which, we have Hubspot Marketing, the renowned CRM platform. Its official YouTube channel offers over 400 videos about digital marketing, social media and email marketing, PPC, customer relationships, and so forth.
What the HubSpot Marketing YouTube channel brings to you:
- Publishes business-specific videos, case studies, lives, shorts, and playlists.
- Offers certification upon completing the free training session, Hubspot Academy.
- Has many writing guidelines on business proposals and memos, newsletters, bios, image Alt Texts, etc.
- Offers strategic videos on Linkedin, Facebook, Instagram, and Twitter marketing.
We recommend checking these videos:
- 5 Steps To Get Your First 1,000 Instagram Followers In 2024!
- How To Write Great Image Alt Text And Get More SEO Traffic
- Pricing Strategies: How to Set a Price Point That Maximizes Profit
4. WooCommerce
| Joined | April 15, 2014 |
| Subscribers | 21.2K |
| Number of views | Over 2M |
| Topics | WordPress ecommerce |
| Official website | WooCommerce |
Want to learn ecommerce on WordPress? Check out the WooCommerce YouTube channel.
The YouTube channel of this customizable ecommerce platform is rich with topics.
There are lots of videos on getting started on WooCommerce, setting everything from products, payments, shipping, and many more.
What the WooCommerce YouTube channel brings to you:
- Publishes videos on specific terminologies of ecommerce such as payments, design, choosing extension, etc.
- Offers guided tours on every step of WooCommerce setup and has a dedicated playlist on how to install WooCommerce.
- Uploads conference videos that WooCommerce held on different topics on-trend.
We recommend checking these videos:
- WooCommerce Live: eCommerce Payments
- The Key To A Successful WooCommerce Project
- WooCommerce Live: From Idea to First Customer
5. Channel Makers
| Joined | February 27, 2020 |
| Subscribers | 188K |
| Number of views | Over 8M |
| Topics | YouTube |
| Official website | Channel Makers |
The next best ecommerce youtube channel on our list is Channel Makers.
It fully focuses on teaching YouTube marketing through real videos, shorts, lives, etc.
The channel owner Nate Black shares his actual methods directly. So, if you want to learn and earn through YouTube, this channel is a must for you.
What the Channel Makers YouTube channel brings to you:
- Share data-oriented and original tutorials.
- Researches and shows experiments and real-life tests.
- Offers thorough guidelines on different factors that impact YouTube channels.
We recommend checking these videos:
- Increase Your Video Watch Time
- Understanding YouTube Metrics & Analytics
- Outdated YouTube Tips to STOP Doing
6. Marketing 360
| Joined | December 23, 2014 |
| Subscribers | 105K |
| Number of views | Over 9M |
| Topics | Digital marketing (Email, PPC, Brand building) |
| Official website | Marketing 360 |
Want to learn digital marketing from a single platform? Marketing 360 is one of the marketing YouTube channels worth following.
As the name suggests, this channel offers numerous marketing strategies for a brand to get set and dominate its market, mainly intended for small and medium businesses.
What the Marketing 360 YouTube channel brings to you:
- Publishes videos on how to guide sessions with experts.
- Shares strategies and tips on social media marketing, ecommerce marketing, email marketing, and many more.
- Has case studies on local business owners to share their expertise on success.
We recommend checking these videos:
- Email Marketing Tips & Strategies
- How to Build a Brand- 10 Tips to Get Started
- What is a Video Retargeting Funnel? (Best Method)
7. Brian Dean
| Joined | January 14, 2013 |
| Subscribers | 512K |
| Number of views | Over 15M |
| Topics | SEO, Link building |
| Official website | You can follow Backlinko. |
Interested in learning SEO? Next, we have Brian Dean, a recognized and knowledgeable SEO expert.
With his videos, he shares actionable strategies on SEO, link building, and content marketing to help businessmen grow.
What the Brian Dean YouTube channel brings to you:
- Publishes videos on strategies and tips on white hat SEO and content marketing.
- Aims to help online businesses and marketers grow organic traffic
- Shares examples that he is using in real case studies and success stories
We recommend checking these videos:
- Does PageSpeed Actually Impact SEO?
- SEO for Beginners: Rank #1 In Google (FAST)
- 10 Ways to Promote Your YouTube Videos For MORE Views
8. Neil Patel
| Joined | August 19, 2011 |
| Subscribers | 1.12M |
| Number of views | Over 52M |
| Topics | SEO, Content marketing |
| Official website | Neil Patel |
Neil Patel is another SEO expert and proven and successful digital marketer.
He shares his knowledge and learnings on Search Engine Optimization, blogging, and digital marketing tips and tricks from time to time.
What the Neil Patel YouTube channel brings to you:
- Offers videos on SEO article writing and content marketing.
- Publishes informative and practical videos for every learner.
- Provides tutorials on ecommerce platforms like Amazon and other social platforms.
We recommend checking these videos:
- How to Measure SEO Effectiveness
- Here's What Google Classifies as Helpful Content
- The Easiest Way to Make a WordPress Blog SEO Friendly
9. Ahrefs
| Joined | August 9, 2015 |
| Subscribers | 374K |
| Number of views | Over 17M |
| Topics | SEO (keyword research, Link building) |
| Official website | Ahrefs |
Being one of the best and most advantageous SEO tools of the time, Ahref's YouTube channel does step forward with its approaches to SEO.
Their videos are instructive for small businesses or new learners as well.
Ahrefs TV consistently posts actionable videos on keyword research, link building, Google Ads, and other ways to increase organic traffic.
What the Ahrefs YouTube channel brings to you:
- Sticks to the SEO topics such as keyword research, backlinks, technical SEO, etc.
- Shares case studies conducted through their research and experiments.
- Also has a helpful YouTube marketing playlist to help learners increase their visibility on YouTube.
We recommend checking these videos:
- SEO Tips That Work (Even for Beginners)
- Link Building Case Study (SEO Stats Post)
- How to Do Local Keyword Research for Your Small Business
10. Income School
| Joined | February 15, 2014 |
| Subscribers | 219K |
| Number of views | Over 14M |
| Topics | Marketing, SEO, Blog |
| Official website | Income School |
If you've just started your business, following the experts will be helpful for you, but you have to keep your feet on the ground and filter every tip you receive.
Income School is one of those YouTube channels that reveal facts from the root, even if it is the harsh truth. So far, they have covered topics on money-making strategies with blogging, such as affiliate marketing, niche ideas, SEO, etc., through tutorials.
What the Income School YouTube channel brings to you:
- Shares tutorials on an advanced level and WordPress SEO
- Shares unconventional methods to build niche websites (you can learn a lot from this for your ecommerce store as well)
- Discloses their website performances to make the viewers understand different factors
We recommend checking these videos:
- 4 Ways to Make Extra On Every Article: These Are Easy!
- Get 4X More Traffic with this Keyword Research Method
- Best vs Worst Blog Posts- The BIGGEST Differences
11. Search Engine Journal
| Joined | April 19, 2007 |
| Subscribers | 18K |
| Number of views | Over 700k |
| Topics | SEO, Content writing, Paid media & more. |
| Official website | Search Engine Journal |
Search Engine Journal (SEJ) is a well-known name among SEO experts and bloggers.
Both the content-rich website and the YouTube channel cover the latest search updates, trends, how-to guides, expert suggestions, and guidelines on SEO, content, PPC, digital marketing, etc.
It sure is a vast platform for acquiring insights and mastering ecommerce skills.
What the Search Engine Journal YouTube channel brings to you:
- Shares videos on keyword research, link building, content writing, and so on.
- Holds webinars and summits with industry experts from time to time on different topics.
- Posts interviews with experts for discussion and practical solutions.
We recommend checking these videos:
- Real-World SEO: How People Search, Shop, And Buy Online
- What Should You Do If Your Search Rankings Won't Go Higher?
- How To Analyze Your Content & Craft A Winning Strategy
12. Social Media Examiner
| Joined | July 18, 2010 |
| Subscribers | 260K |
| Number of views | Over 12M |
| Topics | Social media marketing |
| Official website | Social Media Examiner |
If your field of interest is social platforms and you want to skill up on this, Social Media Examiner is for you.
It has a wide range of videos intended for businesses to create brand awareness, connect with more audiences, and boost traffic and sales.
What the Social Media Examiner YouTube channel brings to you:
- Direct advice, tips, and suggestions from the leading social media experts.
- Shares information on in-depth and advanced-level social media marketing strategies.
- Has active live sessions with the newest and trendy updates and shares case study videos of Podcast interviews.
We recommend checking these videos:
- Creating Viral Content for Instagram and TikTok
- How to Get Facebook Ads Working for You in 2024
- How to Keep People Watching YouTube Videos to the End
13. Google Ads
| Joined | June 9, 2011 |
| Subscribers | 575K |
| Number of views | Over 69M |
| Topics | Google Ads, Paid Ads, etc. |
| Official website | Google Ads |
If you want to understand how Google Ads works for ecommerce and how you can take advantage of this PPC marketing on an online business, Google Ads is your go-to platform.
What the Google Ads YouTube channel brings to you:
- Shares informative and demonstrational videos and live sessions on Google Ads trends.
- Covers instructional topics like Google Ads tutorials through playlists for successful optimization of Ads.
- Shares case studies and webinars dedicated to running Ads without a hitch.
We recommend checking these videos:
- How to bulk upload in Google Ads
- Google Ads Tutorials: Conversion Lift
- Upgrade to Performance Max in the Google Ads mobile app
14. Ben Heath
| Joined | January 28, 2016 |
| Subscribers | 150K |
| Number of views | Over 9M |
| Topics | Facebook Ads |
| Official website | You can follow Lead Guru. |
Being the largest social media site, Facebook's influence on business is no joke. If learning Facebook Ads is one of a skill you want to achieve, we have Ben Heath for you.
He is a digital marketing and Facebook advertising expert and content creator. His youtube channel covers FB Ads, news, targeting, Instagram Ads, and relevant tutorials.
What the Ben Heath YouTube channel brings to you:
- Publishes videos, shorts, and playlists mostly of Facebook marketing and Ads
- Updates on the new trends, how-to guides, proven strategies, and tips to generate Facebook leads
- Has relevant resources uploaded about Instagram Ads and ecommerce marketing as well
We recommend checking these videos:
- Where Are Your Facebook Ads REALLY Appearing?
- The BEST Facebook Ads Tutorial for Beginners
- How To Generate Leads With Facebook Ads (Low-Cost)
15. Meta for Business
| Joined | February 1, 2011 |
| Subscribers | 157K |
| Number of views | Over 47M |
| Topics | Business on Facebook |
| Official website | Meta |
Facebook has over 200 million businesses. If you want to delve into it, what is a better option than learning from the platform itself?
On that note, we have Meta for Business YouTube channel on our list. There is the versatility of information for optimizing and succeeding in the FB business.
What the Meta for Business YouTube channel brings to you:
- Shares information on Facebook pages, Ads, and Whatsapp businesses through informative tutorials.
- Provides advanced tools and guidelines on Facebook campaigns, Ad performances, Ad manager, etc.
- Provides the newest updates, best practices, tips, and success stories for running businesses.
We recommend checking these videos:
- 4 tips for creating standout video Ads
- How to set up your Ad and measure performance in Meta Ads Manager
- How WhatsApp business app can help you reach people throughout the customer journey
Taking action
Reading and absorbing information and knowledge is great (definitely if it’s free!), but do you know what's even better?
Taking action!
So, to help you with taking action with what you have learned in this article, take a look at the bullet points:
- If you are learning about ecommerce from scratch, go through this article on the ecommerce platform.
- Find your interest in which of the ecommerce skills you are interested in.
- Then, follow any channels from our list if your choice matches. As these are undoubtedly some of the best YouTube marketing channels, you can take advantage of them.
- Reading double down knowledge. So, apart from following the channel, also go through their blog sites to have details on the topics.
- If possible, try applying your learnings in real life. Your learnings will come in handy when you put them into the practical field.
Conclusion
Considering digital literacy is a demanded skill of the 21st Century, you have made a wise decision by choosing to study ecommerce.
Hopefully, our list of 15 awesome channels of ecommerce will help you set out.
So, do your research and stick to the ecommerce YouTube channel you find easy to understand. Being knowledgeable in ecommerce will pave the way for your goal to achieve.
Also, if you are already following some other channels, let us know by commenting below.
Happy learning!
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